Business Travel

Ginger to focus on solo female travellers


MUMBAI
Roots Corporation, a wholly-owned subsidiary of Indian Hotels Company, which operates Ginger Hotels, is looking at moving beyond its core corporate clientele to single women travellers. The budget chain will now have an exclusive floor dedicated to single women guests, apart from a host of safety oriented features such as express check-ins, secure room access, private cabs and mobile apps for instant reservations. A larger peephole is also being incorporated in rooms.

“There is a new segment of business emerging and it is not just about the business or corporate travellers. We are now addressing the single lady traveller who is primarily seeking safety and security. Almost 10 per cent of our guests are single women travellers and we are introducing new features in our hotels based in the metros and tier 1 cities,” said P.K. Mohankumar, Managing Director and Chief Executive Officer of Roots Corporation Ltd.

Apart from the new Ginger hotels, nearly 20 out of the 29 properties of Ginger will also sport these new facilities.

Full report here Business Line 

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