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Foreign tourism boards step up on India efforts

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As India’s outbound travellers numbers grow, so does the interest of the national or foreign tourism boards and operators.  Most recently, Visit Tampa Bay announced Aviareps as their India representatives. In 2013 Malaysia announced its Visit Malaysia Year (VMY) 2014, South African Tourism (SAT) announced its ‘10 Days in South Africa’ competition and ‘Jonty Rhodes 2.0 campaign, VisitBritain launched a Bollywood app that guides Indian film lovers to locations around the country where their favourite films were shot and New South Wales welcomed an Indian TV crew to shoot in the city. 

These marketing projects come on the back of rising Indian outbound tourist numbers. Indian footfall to Spain grew from roughly 60,000 to 72,000. Australia witnessed a healthy increase in visitor arrivals from India and welcomed 171,700 visitors during 2013, an increase of 7.9% over 2012. Amanda Burns, General Manager – Middle East & Asia, Tourism Ireland says they estimate a 7-10% growth in 2013.

“Year-on-year numbers have been really positive coming out of India,” she said. Lubaina Sheerazi, Head, Blue Square Consultants, Seychelles Tourist office, India, agrees with Burns. In the first 10 weeks of 2014 itself have seen a rise in the number of Indians travelling to Seychelles by 37% in comparison to the same period last year.

The efforts were not restricted to luring the Indian travellers. These travel boards are also trying to embed deep into the Indian travel agency and agent networks.

South Africa Travel is set to add to its Learn SA module, Tourism New Zealand launched a new trade website, Thailand increased its sops for Indian film shootings, VisitBritain facilitated an MoU between travel associations in UK and India, Ireland launched a new brochure; familiarisation trips continued; trainings, workshops and roadshows by every destination saw more visitors and registered more interest.

Read the full report here, Travel Trends Today

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