Luring international visitors is one of the most significant challenges tourism marketers face, as it requires convincing people to travel great distances to experience a destination. Local tourism leaders spoke in financial terms about how they market their destinations to overseas audiences at the FICCI-IIFA Global Business Forum Friday morning.
Visit St. Petersburg Clearwater has a marketing budget of roughly $15 million, 30 to 35 percent of which it dedicates to international marketing, said Executive Director D.T. Minich.
Visit Tampa Bay, by comparison, invests about $2 million in marketing, according to President and CEO Santiago Corrada. The organization now has a sales presence in India, and an opportunity to develop tourism related to the International Indian Film Academy celebrations, currently underway.
Full report here Tampa Bay Business Journal