Adventure Tourism

Cox & Kings, Canadian firm tie up


Leisure tour operator Cox & Kings has tied up a Canada based tour operator diversifying its product offering. On Thursday Cox & Kings and its online travel site Ezeego1 announced a partnership with G Adventures which specialises in adventure tours and promotes sustainable tourism across various markets.

Outbound tours contribute 65% to its leisure travel business and new alliance will help to grow it further. “We want to grow the market for adventure tours,” said Karan Anand, head-relationships of Cox & Kings. Outbound tour business grew 25% last year and the company is expecting a higher growth in 2014. “We are looking at different ways to engage the customers,” said Neelu Singh, chief operating officer of Ezeego1.

Full report here Business Standard


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