Nature & Wildlife

Conservationists angry over Gujarat Tourism ad on endangered ass

AHMEDABAD: During the Uttar Pradesh elections in March, former chief minister Akhilesh Yadav had kicked up a political storm after he referred to Gujarat Tourism advertisements on the endangered Asiatic wild ass as ‘Gujarat ke Gadhey’ to bray down his opponents.

Now, conservationists are wild over a latest tourism ad on these endangered animals, reports The Times of India.

This new advertisement brazenly invites tourists to “Race with the beautiful Neelgai, the Indian wolf, Pelicans, the Desert Fox, Greater Flamingos, larks,the Indian Vulture and Wild Ass at Little Rann of Kutch”, which immediately conjures up an image of a supercharged SUV chasing a fleeing herd in the Little Rann of Kutch (LRK), where such an act is actually a punishable offence.

The wild ass population in Gujarat is 4,451. Former member of Nation Board for Wild Life (NBWL) Divya Bhanu Singh Chavda says, “The word ‘race’ sends a wrong message. The Asiatic wild ass is a nearly threatened animal found only in Gujarat. Racing with such endangered creatures will be disastrous as there are chances of injury to the animal or even death.”


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