Offbeat Tourism

‘Bollywood Oscars’ in Florida for U.S. debut

Celebrities and dignitaries from India and the United States descended on Florida this week for the “Bollywood Oscars,” an awards event making its first-ever U.S. stop with the aim of creating deeper ties between the two countries.

The International Indian Film Academy’s awards show set for Saturday has been compared to the Super Bowl in terms of its security needs, traffic management and planning. But its expected worldwide viewership of 800 million far surpasses the championship American football game’s 111.5 million viewers on average in 2014.

The film academy’s choice of Tampa, home to Florida’s third-largest South Asian community, to host its first U.S.-based awards show in the event’s 15-year history came as a happy surprise to some fans.

Full report here IBN

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