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Best Western India signs tech firm Busy Rooms

MUMBAI

Travel technology company Busy Rooms (BR) has announced the completion of its deal with Best Western India Hotel Group. The hotel group will now support use BR’s central reservation solution comprising technology, distribution, optimization and support services

Pranav Bharadwaj, Director of Sales & Marketing at Best Western India said, “online bookings account for over 40% of our total business and Busy Rooms will help us to increase our market share in many of our key markets. The key value that Busy Rooms brings is that now our hotels can now focus on guest experience while Busy Rooms will focus on selling our rooms via the various online sales channels.”

Prashant Menon, Vice President of Sales APAC, Busy Rooms, added “We are thrilled that a globally recognized brand can be welcomed to the Busy Rooms full membership service. The use of our all in one system should prove vital in allowing the group to reach its revenue targets over the coming years.”

Musafir Namah Bureau

 

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