Outbound Travel

Argentina seeks high end Indian tourist


At the recently concluded three-city interactive seminar in Bengaluru, Kolkata and Mumbai, Instituto Nacional de Promoción Turistica (INPROTUR), the Argentina Tourism Board educated travel agents about the destination and its various offerings. The interactive seminar gave the tourism board a chance to interact directly with India’s leading tour operators, key decisions-makers from the industry, airline representatives, travel agents and the media.

Commenting on the success of the tree-city seminar, Pablo Cagnoni, Market Coordinator – Asia, Oceania and Africa, INPROTUR said, “We interacted with over 400 agents during the three-city seminar and received an encouraging response. We plan to aggressively promote Argentina in the Indian market, since we see great potential for Argentina as a mono-destination in the market.”

After observing a growing interest in the Indian market for Argentina, Cagnoni thinks this was a great platform to educate the travel agents about their products helping them design appropriate packages for clients. “The main target segment, currently, is the high-end consumer and discerning travellers as it is generally an option considered by these two segments due to high airfares.”


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