‘Air passengers ready for more tech services’


Over 97% passengers said they carry a smartphone, tablet or laptop when they fly with one in five traveling with all three gadgets found a SITA/Air Transport World Passenger Survey. The survey spoke to 6,277 passengers as they traveled through world’s top 30 airports to understand their technology needs and attitudes.

Passengers said that they use technology during all stages of their journey with 76% using airline apps. O these, 43% agreed that such apps had improved travel experience. They also wanted personalised alerts about any delays sent directly to their phones. About 50% of the passengers wanted to use their smartphones while boarding.

Close to 72% were willing to share personal or location information to get more personalised services. Nearly 40% said they were willing to share their location information if it reduces airport queues.

Over half (56%) of the passengers also wanted connectivity inside the plane with 54% wanting to send and receive emails, text messages and making and receiving calls in flight.  Over 77% passengers were comfortable with airport or airline staff using wearable technology, such as smartwatches or glass.

SITA chief executive officer Francesco Violante said: “Travel is better with technology and tech-savvy passengers expect more personalised apps and services consistently delivered on the web, to their phone or tablet. As new technologies such as wearable tech, NFC and iBeacons become commonplace, they present a great opportunity for airlines and airports to engage directly with their passengers to provide efficient services throughout the journey.”

Musafir Namah Bureau




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