Outbound Travel

26% rise in Indians visitors to California in 2013

CALIFORNIA

Over 26% more Indians visited California in 2013 as compared to 2012. In 2013, a record number of 240,000 Indians visited the State accounting for 28 per cent of market share. In 2014, Indian visitor arrivals are forecast to grow by another 14 per cent. By 2017, the number is expected ton grow to 339,000 people. An Indian visitor stays in the state on an average of 21 days.

“The impressive 26 per cent growth in visitors from India last year is a testament to the power of partnership and our ongoing collaboration with the Indian travel industry,” said Lilly Kimmelshue, Marketing Manager Europe and India, Visit California.

Visit California has been actively promoting the state in the Indian market and has organised a range of educational and outreach programmes for the travel trade and media since opening an office in 2008. The 2014 India Mission promoted increased travel to California and the United States through meetings between California delegates and Indian tour operators, hospitality professionals, travel agents and members of the media.

In fiscal 2013-2014, Visit California conducted nine educational programmes in the major metro cities and tier two cities of India. Additionally, for the first time ever, Visit California conducted a webinar training programme for agencies located in smaller cities and towns across India. The online training programme, California Expert (www.californiaexpert.in), introduced for educating front-line travel agency staff has over 1,466 agents across India having certified as ‘California Experts’

Musafir Namah Bureau

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