The Kerala Tourism has launched an online campaign to bring the world’s best bloggers to the State for an on-the-road experience.
The ‘Kerala Blog Express’ will be a fortnight-long road journey from the south to the north of the State on a branded luxury bus from March 1. Twenty-five top bloggers will be selected through an online voting on the website www.keralablogexpress.com, launched by the department recently.
The website has already received over 1,00,000 visits, with some of the top travel bloggers from the country and outside entering the race for the final selection.
Full report here Hindu