MUMBAI: US based tourism board Visit Florida hosted over 50 members of the travel trade industry in Mumbai for an exclusive MICE event at St. Regis hotel, Lower Parel. Emirates, Starwood, 7M Tours, Experience Kissimmee and SeaWorld Parks & Entertainment come together to showcase the infrastructural offering within Florida for the event as well. Together, they provided information from regarding the latest updates each company had to offer the MICE market.
Visit Florida and its partners also organised a VIP event in Bengaluru attended by over 70 leading names in the travel industry.
Seldon Tenzing, Account Director India, Visit Florida, added, “This is the first time that we have hosted a MICE event, given that there has been a steady growing demand from MICE companies for Florida it is a best time to spread awareness about the destination. It is an ideal destination for MICE groups with ample hotels which offer convention facilities and good air connectivity; therefore we partnered with Emirates and Starwood to organize this event.”
In 2015, 70,000 Indians went to Florida, an increase of 25% from the previous year. Although the numbers of Indians visiting Florida is small compared to some of Florida’s other international markets, the US state is focusing on the Indian demographic for its tremendous growth potential. Also, their are increasing number of flights from Asia and the Middle East into Florida. This too could lead to more Indians visiting the state in future.
Musafir Namah Bureau