Culture

Vellar Craft Village yet to take off

KOVALAM: Over nine months after a makeover, the Art and Craft Village at Vellar, en route to the famed beach resort of Kovalam near Thiruvananathapuram, remains a tourist destination bereft of tourists.

With just six out of the 40-odd shops at the village being functional, its sprawling four hectare premises have begun to resemble an abandoned town, much to the chagrin of the artisans who set up shop there hoping to sell their ware to the tourists who visit the beaches of Kovalam, reports The Hindu.

A joint venture of Kerala Tourism and Kudumbasree units, the village had been revamped under a Rs. 10 crore project aimed at providing international exposure to Kerala’s handicraft and other ethnic craft products. Apart from giving a fillip to artisans of traditional crafts, the village was also meant to be a space for them to showcase the making of craft products for tourists. The village was reopened after the revamp on March 2.

However, the project failed to take off due to insufficient publicity. While most of the shop spaces in the marketing zone remain unoccupied, the entertainment zone with a park, sightseeing spots, cafeterias, an open auditorium and a conference hall are closed.

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