US burger chain The Counter to enter India

Los Angeles-based burger chain The Counter, which is featured in GQ magazine’s ’20 Hamburgers You Must Eat Before You Die’, is entering India. With over 3,000 different combinations, a burger at Counter will cost a minimum Rs 400. That’s eight times more than the rates at the most famous global burger chain, McDonald’s, which operates assembly line-like stores in 13 Indian cities.

“In India, we either have lower-priced burgers or the ones available at the coffee shops of 5-star hotels. There is a huge gap and potential between these segments, which we hope to fill through The Counter with a fine-dining positioning,” said Gaurav Marya, chairman of Franchise India, which is partnering The Counter in India.

Full report here Economic Times


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