UAE travel portal enters India with Sachin

Musafir.com, a UAE-based travel portal that has Sachin Tendulkar as a minority stakeholder and brand ambassador, will launch its India operations on October 23. The cricketer holds 7.5% stake in the travel portal founded in 2007 by Albert Dias, Sachin Gadoya and Sheikh Mohammed Abdullah Al Thani.

Musafir.com has already been selling tickets on an India website for the last couple of months. The company enters India at a time domestic air travel has slowed down but international traffic is growing.

Industry expects international traffic to continue to grow with low-fare carriers such as IndiGo and SpiceJet planning to expand operations to neighbouring countries and Etihad Airways and Jet Airways planning to expand operations in the Gulf region following the Abu Dhabi-based carrier’s decision to buy a 24% stake in the Indian airline. Other Gulf carriers such asQatar Airways and Emirates, too, plan to increase capacity to the country.

Read full report here Economic Times


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