Roadways launches its first ad campaign

MUMBAI: Travelyaari, India’s largest bus booking platform, has announced the rollout of its first ad campaign.

The campaign, conceptualised and created by Phantom Ideas, is aimed at highlighting the end-to-end services complimentary to road travel , such as hotels, tours and activities that one can add , on making a bus ticket booking through, reports IIFL.

The ad campaign will also underline the unparalleled service quality enabled by through its reliability offering, TYSURE. By providing an assurance of Guaranteed Travel, TYSURE makes bus journeys booked through the portal more dependable and convenient. This simplifies the travel planning process for the end-user and serves to establish as the preferred brand for road travel in India.

Speaking on the announcement, Aurvind Lama, Co-founder & CEO,, said, “ was established with the aim of making road travel extremely convenient and user-friendly. Having started out by providing reliable bus ticketing services to customers by building deep rooted supply chain in the bus industry, we now plan to steadily expand the scope of our offerings by creating an ecosystem around road travel. With our very first campaign, we wish to highlight our brand proposition and create awareness around the position we want to occupy

Sharda Pillai, Head – Brand and Offline Marketing,, added, “With our first campaign, we are focussed on creating brand salience with our new position and planned offerings. The campaign will help us educate the Indian traveller about the road travel solutions, which can assist them in planning their travel requirements conveniently and seamlessly.”


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