Travel sector riding the app wave

The Indian travel sector, the clear leader in e-commerce, is also taking advantage of rapidly growing mobile penetration and allowing both smartphone and non-smartphone, or feature phone, users to book tickets with the help of apps and even the humble SMS—be they on trains, planes, buses or taxis. 

On 28 June, for instance, state-run Indian Railways Catering and Tourism Corp. Ltd (IRCTC) launched an SMS-based ticketing system to cater to those who do not have access to the Internet or smartphones. Mallikarjun Kharge, the minister of railways, attributed the move “to the rapid increase in mobile penetration in India with more than 80% people having mobile phones”.

Users wishing to avail these services have to get a mobile money account opened from their respective banks or mobile money providing agencies that have been approved by the Reserve Bank of India (RBI). Users can get ticket details on SMS instantly. The SMS can be used for travel along with a valid identification card. The user doesn’t need a printout.

Full report here Mint 


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