With Indian outbound market numbers growing only second to China, the Indian traveller is firmly in sights of the various tourism country boards. The latest to woo them is the Tourism New Zealand board that has launched a new 100% Pure New Zealand brand campaign targeting the Indian market. The campaign, ‘Every Day a Different Journey’, highlights the diverse range of experiences New Zealand has to offer. The Board will also align with airlines and trade partnerships to make visiting the country easier for Indians.
The campaign hopes to convince an estimated ten million Indians who are actively considering a holiday in New Zealand to do so. The new campaign features how one day one could be exploring the restaurants and vineyards of Auckland’s Hauraki Gulf, the next standing beside a geyser in Rotorua, and the day after, marvelling at the glowworm caves of Rotorua.
David Craig, General Manager Asia, Tourism New Zealand, said, “This campaign aims to show that the breathtaking landscapes that many people associate with fantasy film sets really do exist – and all over New Zealand. We also show how close these very diverse landscapes and experiences are to one another – a very short drive in New Zealand can take you on a very different journey,” added Craig.
For the year ended June 2014, New Zealand welcomed 16,200 Indians, which was 2,000 more than the previous year.
Musafir Namah Bureau