Business Travel

Tourism Toronto to position the city as incentive destination


Tourism Toronto is focusing on positioning the city as an incentive destination in India after it successfully hosted 4000 international delegates during the Amway Leadership Seminar in 2014.

“We are trying to position Toronto as an incentive destination for multinational companies headquartered in India that need to organise global sales conferences or trainings,” said Mark Crawford, director, international business development, Tourism Toronto.

“Outbound MICE from India is growing because they are finding new places to go to apart from Hong Kong, Singapore, etc. The positive effects of the publicity that we gained from Amway coming in last year is still continuing. The awareness about what Toronto has to offer as an incentive destination is growing among corporate MICE agencies in India,” said Crawfor.

He said that six to seven incentive groups showed interest in hosting their next incentive programme in Toronto during his last visit to India. These queries ranged for 40 to 1000 person groups. Tourism Toronto is targeting different industries for incentive travel including cement, paint, insurance, electronics, multi-level marketing companies, to name a few.

Tourism Toronto will also roll out a promotional incentive programme for corporates and a promotional achievement-oriented scheme for the travel trade by mid-March this year. Also, to reduce air travel time between India and Canada, Air Canada will be starting direct flights from Delhi to Toronto from November this year.

Musafir Namah Bureau


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