Thomas Cook targets MICE market for Sri Lanka

Thomas Cook (India) is targeting strong MICE market opportunity for Sri Lanka. In this regard, the company has hosted an exclusive corporate event in collaboration with Sri Lanka Convention Bureau and SriLankan Airlines to harness the significant demand for MICE travel to Sri Lanka, across mid and large Indian corporates and SMEs.

According to data from the Sri Lanka Tourism Development Authority, Sri Lanka is emerging as a high potential incentive destination and corporate venue for employee incentive trips and business meetings, having witnessed an impressive growth of over 15% YOY, with over 233,000 MICE visitors from India in the past 6 years, reports India Infoline.

Thomas Cook India’s internal research and consumer analysis reiterates the significant and growing opportunity of India’s corporate segment, with interest for Sri Lanka as a MICE destination having grown by 15-20% YOY over the last 3 years.

Hence, with a clear intent to leverage India’s MICE market, Thomas Cook India had partnered with Sri Lanka Convention Bureau and SriLankan Airlines for an exclusive corporate event, showcasing Sri Lanka’s diversity of unique engagements- from whale watching, spectacular wildlife, adventure safaris; adrenalin filled activities such as rock climbing, river rafting, hot air ballooning, kite surfing; team experiences like jungle camps and enhanced by Sri Lanka’s cosmopolitan and vibrant night life.

The exclusive, by-invite only corporate event, held at St. Regis in Mumbai, was graced by the crème de la crème of the corporate world and important dignitaries including Ms. Saroja Siresena, The Consul General of Sri Lanka in Mumbai. A special invitee was the Sri Lankan-born Bollywood celebrity, Ms. Jacqueline Fernandez.

Thomas Cook is the leading integrated travel and travel related financial services company in the country offering a broad spectrum of services that include Foreign Exchange, Corporate Travel, MICE, Leisure Travel, Insurance, Visa & Passport services and E-Business.


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