Thomas Cook India plans to offer a range of domestic and international educational tours for students through its new ‘Travel Quest Study Tours’, offering.
“With data… revealing that in 2012 there were over 13.6 lakh (13.6 million) schools in the country with enrolment increasing by 13% and approximately US$70 billion being spent on private education, the business potential of the student market in India is significant and increasing rapidly,” Thomas Cook said in a statement.
India is expected to become the world’s youngest country by average age by 2020. TCI says that this young demographic “seeks exposure to a global curriculum”. The company has now started partnering with Indian schools to offer education travel for students. It has already confirmed five student tours to destinations including Singapore and Netherlands.
“Today, experiential learning is clearly a vital ingredient for India’s young minds and travel is indeed the best teacher,” said Madhavan Menon, managing director of Thomas Cook India.
“Our strategic business intent is clear: to address the business opportunity posed by the growing student market in the absence of organised players in the market. Our aim is to bring progressive academic curriculums to life, with a hands-on approach to learning, allowing students to engage in a healthy mix of fun and relevant education.”
Musafir Namah Bureau