Indian Market & Trends

Thomas Cook India goes local

MUMBAI: Thomas Cook (India) is trying to get to the travel customers in busy, traffic blocked cities like Mumbai if the customer cannot get to its outlets.

The tour operator hosted a weekend mega holiday sale across 5 key localities in Mumbai including Ghatkopar, Kandivali, Juhu, Fort and Vashi between March 25-26. The firm said that it saw unprecedented response with over 3000 walk-ins and bookings of over 550 holidays to popular destinations like Europe, Asia (including Singapore, Malaysia, Bali, Hong Kong), USA,  Mauritius etc.

Given the strong customer demand, has TCI now decided to extend the sale to high potential Mumbai suburbs like Powai, etc., and extended suburbs such as Vasai and Dombivli. It will also host further on-ground outreach events aimed at cities like Delhi, Bangalore & Chennai.

Rajeev Kale, President & Country Head – Leisure Travel, MICE, Thomas Cook India said, “Our customers are increasingly emerging from small local pockets within larger cities, and our intent was to reach out to our customers by going local- right to their very doorstep.”

“With our umbrella of travel related services on offer at the road shows, our customers can book their complete holiday in a matter of minutes and ensure a hassle free, smooth travel experience,” he added.

The weekend sale offered customers a range of attractive deals and the advantage of spot discounts up to INR 40,000 per person on Thomas Cook India’s holiday packages, with an added incentive of a ‘Child Travels Free’ or its ‘Holiday pe Holiday’ free offer on select international tours. For customers who paid the entire amount upfront, TCI offered a further discount of up to 9% on select international departures.

Musafir Namah Bureau

 

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