Renting a private island; visiting Finland’s Rovaniemi, the official hometown of Santa Claus; chartering a yacht in the French Riviera; or taking a private guided shopping tour in Paris have become the travel preferences of the well heeled in India.
“A few years ago, luxury was a stay in a five- or seven-star hotel and first-class travel. But all that is changing,” said Pawan Chandra, marketing head, TUI India. “Indians are spending more on holidays and have taken a fancy to exotic locations, luxury experiences, local culinary delights and shopping holidays.”
Travel companies such as Thomas Cook and Cox and Kings are targeting the luxury travel market with specially designed and customised itineraries, to suit the tastes of the high-spending customer. Such packages could range between Rs 10 lakh and 15 lakh a person for six days. Also on offer are cooking sessions with celebrities from TV show MasterChef in Australia, chasing the aurora borealis in Canada or going on an ice-breaker tour in Finland.
Full report here Business Standard