Outbound Travel

Singapore’s ‘The Holiday You Take Home With You’


SINGAPORE 
Singapore Tourism Board’s customized and differentiated marketing campaign for India: “Singapore – The Holiday You Take Home With You” recognizes the travel habits of the sophisticated Indian traveller. In its latest phase, the campaign focuses on Singapore’s emergence as a City in a Garden and throws the spotlight on its latest attraction, the acclaimed Gardens by the Bay. It invites visitors to “Go as parents, return as children” and is rooted in the attraction’s ability to engage, excite and captivate travellers of all age groups.

Singapore has embarked on a paradigm shift as it develops from a “Garden City” to a “City in a Garden”, with a much more holistic and encompassing programme to integrate greenery into the urban landscape.

Gardens by the Bay, the city’s latest icon leading this transformation, is positioned to the best international standards and applies cutting-edge innovations in environmentally- friendly technology and sustainable natural resource management. The gardens are a gem on the “necklace of attractions” at Marina Bay boosting Singapore’s international appeal as a place to live, work and play. The Gardens is an integral part of Singapore’s “City in a Garden” vision in which the island-state is woven into a green and floral tapestry.

Full report here Business Line

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