DUBAI: Dubai Tourism has signed up Bollywood superstar Shah Rukh Khan for a marketing campaign. The actor will start in a series of short films exploring secrets of Dubai. He will offer his fans a chance to see the exquisite city through his eyes. Dubai Tourism hopes to get ‘King Khan’ fans across the globe to explore the city and its many offerings via the project.
The films are slated to be released across various Dubai Tourism channels in December. They will also mark the beginning of a year-long campaign of multiple Dubai Tourism projects in collaboration with Bollywood. Conceptualized with the aim to strengthen and celebrate the bond and cultural links between Dubai and the subcontinent, the campaign underlines the importance of India as a key source market for inbound tourism to the emirate.
“Dubai is a second home to me. Whether I am here on vacation with my family and friends or my many business trips here for shoots, it’s a city that I truly relate to on so many levels – driven, passionate and spirited. I can’t wait to take my fans and fellow travellers from around the world on an unexpected discovery of a city that I love. This new collaboration with Dubai Tourism is exciting and one that I am personally very passionate about. Watch this space,” said Khan.
“We are delighted to partner with Shah Rukh Khan for this special project. We look forward to exploring Shah Rukh’s strong connection with Dubai and sharing his unique experience with a global audience. These upcoming collaborations with the Bollywood industry will reinforce the strong role India has played in our city’s evolution and further fortify our bond,” said Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing.
Musafir Namah Bureau