Sarovar hotels launches India’s first Hindi site for hotels


Sarovar Hotels launched India’s first ‘Hindi’ hotel website,, at India Habitat Centre in New Delhi today. The website was launched by Dr. Lalit K Panwar, Secretary Tourism.

The website’s content has been crafted in ‘everyday’ Hindi to connect better with the target audience. Guests can book unmatched deals and offers across more than 70 Sarovar Hotels across 48 destinations in India, including two hotels in East Africa.

“More than 180 million people in India regard ‘Hindi’ as their mother tongue and another 300 million use Hindi as a second language. So this is a fantastic initiative,” said Panwar. He added that Hindi language is gaining prominence with the corporate sector. “This initiative, appreciating our cultural values, will surely instill a lot of pride in all tourism stakeholders,” he said.

Ajay K Bakaya, Executive Director, Sarovar Hotels “I am proud that Sarovar Hotels is at the helm of such an initiative that connects us to our motherland even more. The Hindi website’s launch is in line with our vision to be a truly Indian company, not only covering the country wide and far but by also connecting with our target audience in the Hindi heartland where business growth for our sector is today most promising.”

Sarovar Hotels & Resorts currently manages and franchises over 70 operational hotels in 48 destinations in India and overseas, under Sarovar Premiere, Sarovar Portico, Hometel, Radisson, Park Plaza and Park Inn brands. The brands cover the 3, 4 and 5 star spectrum.

Musafir Namah Bureau


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