DELHI
Women’s safety, poor infrastructure and sanitation are the top concerns of international tourists planning a trip to India. In a recent BBC World News India Travel Study, about 66 per cent respondents of the total 441 said that sanitation was a deterrent, while for half of them safety and security was the key concern. Around 33 per cent were worried about the infrastructure of the country.
“Travellers who have not visited India know very little of the country beyond the Taj Mahal and have a vague impression of a noisy, polluted and poor country. They have apprehensions regarding infrastructure, sanitation and safety especially for women,” the survey says.
The reports says the internet is a major source of information for travellers planning a trip to India. While most of the state tourism boards have upped both the frequency of advertisements and marketing budgets in the last few years, the international tourists are yet to be influenced by these ads.
About 85 per cent of the respondents said they had not seen any ad by an Indian state tourism board. A miniscule 15 per cent said they seen and been influenced by advertisements for Kerala, Gujarat, Rajasthan, Goa, Karnataka or Maharashtra.
Full report here New Indian Express
