Indian Market & Trends

Ranveer Singh appointed Switzerland Tourism’s brand ambassador for 2017

MAgical view of Valle Verzasca, valley in the Locarno district of the Canton of Ticino, Switzerland.

MUMBAI: Switzerland Tourism has appointed Bollywood actor Ranveer Singh as its brand ambassador for India. He will promote the European country in a tourism campaign in 2017 called Nature wants you back!. He is the first Switzerland Tourism ambassador for India said the foreign tourism board.

Singh said, “Switzerland has always been known for its serenity and its natural beauty, but what surprised me were the adventures in store for me when I visited. Going to Switzerland has always been my dream. After all it’s a country made famous by Yashji! And now I look forward to my next trip as official Brand Ambassador in winter. I’ve been told it’s like visiting an entirely different country.”

Singh recently took a vacation to Switzerland where he went skydiving, learnt how to make Swiss chocolate, played in the snow and travelled on Swiss trains taking in breathtaking Swiss scenery. Take a look at the video to see just how much fun he had.

Claudio Zemp, Director – India, Switzerland Tourism said, “Being a versatile energetic and adventurous personality, Ranveer explored and enjoyed all that Switzerland has to offer. His passion and excitement for the country is what compelled us to request him if he would take on the mantle of brand ambassador to which he enthusiastically agreed. Switzerland has always made for a picturesque and mesmerising holiday experience with its terrific natural beauty. With Ranveer on board we would like to showcase the multifaceted holiday experience that is Switzerland.”

Take a look at this gallery to see just how beautiful Switzerland is.

Ritu Sharma, Deputy Director, Switzerland Tourism India, said, “Tourists look for a blend of sightseeing, relaxation and adventure together with easily available accommodation and good food and welcoming hosts.  And that is exactly what Switzerland offers with its, snow-covered mountains, crystal clear lakes, various nature excursions, its superb public transport system, its boutique cities and culinary indulgences.”

She added that while the country is already well known to the Indian tourist, Ranveer Singh also discovered the other more active side of Switzerland with its many heart thumping experiences like sky diving, heli-skiing, kite surfing, river rafting, canyoning, among others.

Musafir Namah Bureau


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