CHENNAI: The practice of hotels charging for the whole day is beginning to change with some hospitality chains now offering stays for shorter durations at a fraction of the per-day cost.
The move primarily benefits pilgrims and other travellers who break their journey for a few hours en route to their destination, reports The Economic Times.
For instance, booking a hotel through Frotels.com for a two-hour package at Hotel Imperial Palace at Andheri in Mumbai works out to be Rs 630, as opposed to Rs 2,637 per room night.
Budget accommodations and branded hotels are foraying into the shorter stay segment for their properties near airports, railway stations or in pilgrim towns.
Hotel chain Lemon Tree started the initiative early this year. “We decided to adopt this strategy because in most of our business hotels, 60% to 70% of departures happen early morning and likewise arrivals happen in the evening,” said Devinder Kumar, general manager, Revenue Management and eCommerce, Lemon Tree.
Catering exclusively to shorter stays, FreshUp, a hospitality startup, is setting up an accommodation in Tirupati with hourly rates.
“We have bunker beds, meeting rooms and relaxation lounges suited for guests who would just like to freshen up for a couple of hours or more. We have 2 or 3 hour packages per person for about Rs 299,” said Vinil Reddy, founder, FreshUp.
The company has set up a centre in Hyderabad and is looking to start facilities in Bengaluru, Chennai and Rameshwaram.
Bookings mostly happen through websites such as 6-hourly, Frotels, Mistay, 9to5.com, which serve as aggregators of the branded hotels and budget accommodations offering booking by the hour.