Travel Trade

PATA countries announce schemes to woo tourists


On the last day of the annual Pacific Asia Travel Association (PATA) Travel Mart 2015, participating countries took the opportunity to announce special schemes and tourist attractions for the coming year so as to attract the attention of tour operators and other travel organisations attending the exhibition here, reports The Hindu.

Tourism Authority of Thailand, represented by the Deputy Governor for Marketing Communications, Sugree Sithivanich, said visitor arrivals to Thailand totalled 17.5 million between January and June this ,year which was an increase of 30.93 per cent over the same period last year.

“An estimated 697 billion Thai baht was earned in tourism revenue. Thailand welcomed the 20 millionth visitor on August 26, 10 days after welcoming the 19 millionth visitor,” he said. The country is expecting to reach 28.8 million international visitors with an estimated 38 billion U.S. dollars in revenue.

Malaysia announced a set of special packages for the upcoming ‘1Malaysia Year End Sale’, scheduled to be held between November 14, 2015 and January 3, 2016. The packages have been designed to boost arrivals to the country during the event.

“India is a significant contributor to tourism as it is the sixth top tourist market for us,” said Deputy Director-General (International Promotion), Tourism Malaysia, Datuk Azizan Noordin. Indian visitors to Malaysia numbered 770,108 in 2014.


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