BENGALURU: To attract a large set of young and unmarried customers, Oyo Rooms, a hotel aggregator, has introduced a new feature that allows unmarried couples to book rooms in some of its properties.
Started as a pilot around two months back, the hotels allowing unmarried couples are listed under the relationship mode of its website and mobile app, which lets couples get rooms by showing their local identity proofs, reports The Times of India.
Oyo, which offers 70,000 rooms in 200 cities, claims that 60% of its total inventory now allows this feature. The couple-friendly rooms are now present across 100 cities, the company said, including all metros and top leisure destinations.
“A substantial number of our customers are in the age group of 18-30 years and this category could be served best with such initiatives. We are not catering to a niche audience, neither is this a gimmicky marketing tactic.
As a customer-focused business, we are identifying and solving problems that can impact the stay-experience. With this launch, we are making sure couples can identify and check-in to their OYO without any hassle,” said Kavikrut, Chief Growth Officer, at Oyo Rooms, which is backed by Japanese telecoms & internet giant SoftBank and emerged as one of the hottest local startups last year.
Although, there is no law in India that prohibits hotels from hosting unmarried guests, or those who belong to the same city as the hotel’s location, some hotels do not al low such bookings. “We analysed guest-feedback and realized that couple-guests were likely to face last-minute inconvenience on account of hotel-policies that were not communicated to them earlier,” Kavikrut said.