With India set to be a crucial factor in the development of Ethiopia – the second most populous nation in Africa – as a world-class tourism destination, state-owned Ethiopian Airlines is set to fly into Chennai, its third destination in the sub-continent after New Delhi and Mumbai, a move that will also provide greater connectivity to central and west African nations, an official said.
“India is a good source market for tourism. We expect to have a good share of this market, even one or two per cent of this is significant for us.” Ethiopian Airline’s senior vice president (Global Sales) Esayas Woldemariam told us, alluding to the 13 million Indians who travel abroad annually.
The slogan for the campaign is ‘Come, visit Ethiopia’. Ethiopian Airlines has already hosted a group of tour and travel operators from India on a week-long familiarization visit to some of the country’s popular destinations.
Full report here Times of India