History & Culture

MTDC bets on Paithani to boost tourism


State tourism officials have set their eyes on the bright colours of the Paithani sari to draw tourists to the upcoming Rural Tourism Centre at Yeola, about 83km from here on the Nashik-Aurangabad highway. The Paithani Cluster, a Rs 20 crore project spread over 4,800 sq m, is coming up at this centre where the traditional craft will be showcased by weavers themselves.

Yeola, known widely for its Paithani work, has been handpicked as the cluster’s location as part of the central government’s scheme for rural development. Officials are hopeful that this rural arts and crafts complex will not just boost tourism in Yeola, but will also provide around 3,000 local artisans an opportunity to display their work under one roof. The rural centre and the Paithani cluster inside it are being developed under the scheme of rural tourism centre at the Yeola Cooperative Industrial Estate.

The total project cost is pegged at Rs 20 crore, of which the state has provided Rs 6.50 crore for the construction work and another Rs 13.50 crore for the machinery. “The Paithani Cluster is being constructed by the state public works department. People will be able to see how Paithani is actually made right from its thread to the final product. Tourists will be able to choose from a wide range of traditional silk saris of the state. There will be ample parking space. The aim is to promote all kinds of Paithanis under one roof,” said regional manager of Maharashtra Tourism Development Corporation (MTDC), Pradnya Bade-Misal.

Read the full report at Times of India


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