Travel Tech

MOT tries QR codes enabled smartphone travel guides


DELHI
Indian government is finally making efforts to make travelling in India easier. In September, the tourism ministry signed an agreement with Audio Compass (India) Pvt. Ltd, a travel app provider, and technology company Genesys International Corp. Ltd for its much-touted QR project scheduled to be launched before the end of this year.

First proposed in early 2013, and widely reported, the ministry’s plan was to use quick response (QR) codes at tourist destinations across India to provide information. QR codes are two-dimensional barcodes that can store large amounts of information. These codes, which can be read using apps on smartphones and dedicated QR reading devices, can link directly to text, websites, emails and phone numbers.

“One of the biggest challenges for travellers is the last mile of travel, that is, when they are past planning and booking stage and are actually on ground travelling,” said Gautam Shewakramani, founder and chief executive, Audio Compass. “We are not doing a great job of providing tourist information, so they have to rely on expensive and unreliable sources like unofficial touts. This will make tourists access information while travelling in a hassle-free manner.” Audio Compass already provides audio guides at the Taj Mahal, Agra Fort, Khajuraho, and Salar Jung Museum and plans to start offering the codes at these places initially.

Read full report here, Mint

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