Bountiful rains this year have helped Kerala Tourism to showcase Wayanad district as a unique monsoon tourism destination.
This is evident from the growth registered in tourist arrivals, both domestic and foreign, to Wayanad to enjoy the rains.
The surge in tourist arrivals to the region has also helped many car rentals in the neighbouring Karnataka to eye the Kerala market in a big way. The incessant rains started attracting young tourists to Wayanad.
S. Harikishore, Director of Kerala Tourism, said Wayanad has emerged as a major tourist attraction, especially during monsoons, following the promotional activities taken up by the department in the last few years.
“The positive trend in tourist arrivals this year may be due to the earlier campaigns to promote the destination in the monsoon period,” he said.
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