Modi turns on Bollywood diplomacy for Vietnam

DELHI:  India and Vietnam are getting closer—Bollywood style!

Vietnam, where Prime Minister Narendra Modi is scheduled to visit enroute to China in the first week of September, is keen to open up its doors for Bollywood movies. This is in sync with the Modi government’s philosophy to spread Indian Culture far and wide, reports The New Indian Express.

The South East Asian country has been a strategic partner of India in the South China Sea region and the closeness between the two have been cause of concern for China.

When asked if Vietnam is keen on Bollywood films, Vietnamese Ambassador to India Ton Sinh Thanh said: “There is lot of potential from film cooperation. We would definitely want to screen Bollywood movies there. We would like to invite Indian filmmakers to explore the place as a shooting destination. We would also like our filmmakers to shoot movies in India.”

Vietnam had hosted its first Bollywood Film Festival in December 2015 with movies such as Dil Chahta Hai, Taare Zameen Par and Jodha Akbar.

Bollywood was popular in Vietnam in the ’60s and ’70s.

An Ministry of External Affairs official said: “Bollywood, yoga and tourism will be key areas to foster stronger relations with Vietnam.” Vietnam is a pivotal country in the ‘Act East’ strategy of the arendra Modi government.

Bollywood diplomacy has been at work in other countries as well. Last month, a 24-hour free Bollywood channel was launched in Germany, which was  attended by Shahrukh Khan.


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