Governments are being advised to measure the success of tourism initiatives not by the number of visitor arrivals each year but by the value these tourists bring to the local economies at each destination.
At the three-day conference on Responsible Tourism (RT) in Kumarakom, a number of suggestions emerged on how the industry move towards achieving the triple bottom line of environmental sustainability, economic growth and socio-cultural conservation.
Harold Goodwin, Director of International Centre for Responsible Tourism, who summed up the proceedings, said the RT movement in Kerala is in great shape at the moment.
Full report here Business Line
