BETHESDA, MD, USA: Hospitality major Marriott International announced that it has invested in PlacePass, an online meta-search platform for in-destination experiences as part of its efforts to provide travelers more personalised experiences.
Global travelers will soon be able to choose from an additional 100,000 plus authentic local experiences in 800 destinations worldwide when they book direct on Marriott.com or SPG.com or their respective apps said the hotel.
Local Experiences with PlacePass
Explore the filming locations for the hit series “Downton Abbey” on a VIP guided tour from London, including Highclere Castle and Bampton, the setting for Downton village.
Wrestle with a retired sumo wrestler in Tokyo, and get a behind-the-scenes look at the history of Japan’s national sport.
Get a taste of desert life in the dunes outside Dubai. Explore the dunes by camel or 4×4, then enjoy a sunset view of the desert and traditional Bedouin-style dinner.
Explore Cambodia’s iconic temples on a sunrise mountain biking tour through the Angkor Archaeological Park.
Enjoy a private viewing of the crown jewels in the Tower of London, hosted by the museum’s Chief Exhibitor.
Perfect your pasta-making skills alongside a local Italian chef at a Tuscan farmhouse, a chateau in the Dolomites, or a Florentine cooking school.
“The addition of PlacePass activities and tours beginning later this year reflects Marriott’s commitment to giving our guests a complete travel experience, whether they are in planning mode, staying in our hotels and even in-between stays when they’re thinking about travel,” said Stephanie Linnartz, Global Chief Commercial Officer, Marriott International. “We want our guests to count on Marriott to give them access to more of the destinations and things they love to do when they travel.”
Travelers can go to members.marriott.com to learn more about what’s in store and the types of experiences Marriott will offer with PlacePass, as well as the personalized experiences already available to travelers through its loyalty programs, said Marriott.
Marriott Rewards, which includes The Ritz-Carlton Rewards, and Starwood Preferred Guest (SPG) – has now passed 100 million members. In part, this increase is being driven by Marriott’s established experiential travel platforms. In 2006, SPG launched Moments, which is now complemented by Marriott Rewards’ Experiences Marketplace, where members last year redeemed points for about 6,000 travel experiences, around passion points like music, sports, culinary and culture.
“This is an incredibly exciting opportunity to partner with Marriott, an innovative hospitality leader,” said Emily Bernard, Chief Brand Officer and co-founder of PlacePass. “Together with Marriott, we will connect guests to great experiences so they make the most of their travels, connect with locals, and discover the world in new ways.”
Marriott International, Inc. (NASDAQ: MAR) is the world’s largest hotel company based in Bethesda, Maryland, USA, with more than 6,000 properties in 122 countries and territories.
Musafir Namah Bureau