Fashion

Luxury on the ramp for India Bridal Fashion Week

HYDERABAD

Bespoke is a word that both Raghavendra Rathore and J.J Valaya emphasise when they talk about their new bridal line, unveiled in the city as part of BMW India Bridal Fashion Week, held at the BMW showroom, Khairatabad.

“When each piece is created according to what a client wants, or bespoke, it spells luxury. At times, the client wants ensembles showcased on the ramp and sometimes they want changes based on their requirements,” says Valaya, talking to us minutes before the show, reports The Hindu.

Valaya calls himself “a royal nomad” drawing influence from Russia for his line, Bolshoi Bazaar. He has been drawing from his research on European history in his past few collections and presenting them with Indian sensibilities. The fusion between Indian and European techniques, he says, has to happen seamlessly.

“If you try and force it to prove a point, the collection wouldn’t work.” Valaya had previously showcased a collection at St. Petersburg a few years ago. “I’ve been travelling extensively and it’s become a part of our DNA to have collections inspired by different nations,” he adds.

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