DELHI: Lemon Tree Hotels has launched a newly redesigned brand website. The new website is powered by using a mix of emerging and established technologies.
A fully optimised mobile version of the site will soon be made available to suit both iPhone and Android users.
The launch is part of the group’s digital initiatives that it plans to roll out to enhance its guest’s online experience going forward. The site was made by Internet Moguls among India’s largest tourism and hospitality focussed digital agencies.
To be executed in a phased manner in the next couple of months, the new website feature line-up will include live feeds of the social media channels of Lemon Tree Hotels, destination-based blogs as special section helping guests plan their trips and breaks better, comparative analysis of all hotels in a particular city for making choices favourite based on key parameters like the best available rate, choice of room category, the distance from the railway station and the airport etc.Other features will include User Friendly navigation and an easier membership process with just a click needed to become a member.
Incorporated in 2002, Lemon Tree Hotels operates three brands Lemon Tree Premier (upscale), Lemon Tree Hotels (midscale) & Red Fox Hotels(economy) in India. It presently owns and operate 33 hotels in 21 cities of India with over 3500 rooms.
Avijit Arya, Chief Mogul, Internet Moguls said, “ Lemon Tree Hotels trusted us to design a website, which should be both tasteful and user-friendly. We have concentrated more on the destinations where Lemon Tree Hotels have their establishments as now the hotel’s section is more about location specific rather than hotel specific, which makes it easier for anyone to find a hotel in the city they are planning to visit.”
Vikramjit Singh, President and Chief Revenue Officer, The Lemon Tree Hotel Company, said, “This new website brings us closer to enhancing our engagement with guests and providing them a richer user friendly, interactive and an improved visual experience, besides furthering our business objective of increasing footfalls, generate higher revenues and driving loyalty.”