Kumarakom, the famed backwater tourism hotspot in Kerala, is fast moving forward to become an international Model Responsible Tourism (MRT) destination.
The Kerala Institute of Tourism and Travel Studies (KITTS) is providing equal importance to social, economic and environmental aspects at the four centres selected in the State for conversion into MRT destinations.
Various local agencies such as panchayats, local community, tourism industry, NGOs will be actively involved in formulating strategies to promote RT initiatives in select areas.
S. Harikishore, Director of Kerala Tourism, said that the main strategy is to create a sustainable tourism destination with the support of tourism stakeholders. Each stakeholder will be given the responsibility in making tourism sustainable on the economic, socio-cultural and environmental fronts, he said.
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