THIRUVANATHAPURAM: Kerala Tourism (KT) organised a road show in Melbourne and Sydney in Australia last week to get more tourists from here to the Indian state. Around 70 local tourism businesses met with KT in these roadshows. Australia accounted for 35,244 foreign tourist arrivals to Kerala in 2015.
“Kerala is already a well known brand in Australia. Upon seeing the surge in tourist arrivals from this lucrative emerging market, both the Kerala government and tourism stakeholders were keen to better explore and exploit the potential. We hope our strong showing at these road shows will lead to more industry tie-ups and greater tourist footfalls to Kerala,” said state Tourism Minister A.C. Moideen.
“With improved air connectivity and ease of travel between the Asia-Pacific region and Kerala, there has been an impressive growth in arrivals from Down Under,” said V. Venu, Principal Secretary (Tourism), Kerala.
Musafir Namah Bureau
