Travel Tech

Kerala tourism redesigns site


Kerala Tourism has relaunched its official website— with a responsive design optimised for viewing on multiple devices, including mobile phones and tablets. The website has been rebuilt with HTML 5, which offers a superior browsing experience than before, and an interface that automatically gets customised for the device accessing it, be it a laptop, desktop, smartphone or tablet.

The website hosts 1,500 images and 3,000 videos and provides a virtual tour of destinations besides interactive tools such as intelligent itinerary planner, online galleries, video quizzes, webcasts, e-books and e-newsletters. “As we expand our tourism promotional activities to more countries, we are also taking every effort to ensure all our services are world-class,” said A P Anilkumar, Minister for Tourism, Government of Kerala. “Kerala is keen to attract the tech-savvy global traveller and we are happy to be offering them the incentives to visit our state,” he added.

Kerala Tourism’s website is currently available in 18 languages, including seven Indian languages. On an average, the site gets more than 250,000 visits a month. “Kerala Tourism has been a pioneer in using information technology for destination promotion and we have kept pace with advancements that have transformed the way people are travelling worldwide,” said Suman Billa, Secretary, Kerala Tourism. Billa added, “Our focus now is on maximising the use of technology not just in promotion but across all our products and services.”

Read the full report here, Hospitality Biz India


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