COIMBATORE: Through a series of thematic initiatives, Kerala tourism is looking at achieving a higher growth in terms of increase in inflow of domestic and overseas tourists.
Hosting a road show here to showcase Kerala as an ideal tourist destination, Tourist Information Officer from Kerala, K.S. Shine told reporters that Kerala had registered a growth in tourism in 2016 compared to the previous year, reports The Hindu.
As against the 9,77,479 international tourists who visited Kerala in 2015, the number of tourists visited in 2016 was 10,38,411 registering a growth of 6.25 %.
The arrival of 1,31,72,535 domestic tourists resulted in a growth of 5.67 %, he added.
To further accelerate it, Kerala tourism was exploring its feasibility with newer countries. Spice Tour in association in UNESCO, heritage tour in Fort Kochi, Thalaserry, and pilgrimage to Muziris Biennale under Muziris Heritage Project were some of the driving factors to achieve higher growth, he added.
Stating that the theme for this year would be adventure tourism, he said that although Kerala was seen as a laid-back destination, the State’s varied topography ensured ample opportunities for adventure lovers.
Monsoon was always seen as an ideal time for Ayurvedic tourism which is most sought after by Arabs while in other seasons leisure, wildlife tourisms brought visitors.
On liquor ban, Mr. Shine said that there was a mild setback in tourism in the beginning, but the withdrawal of restrictions in liquor sale resulted in positive response.
On the mushrooming massage centres in the name of ayurvedic treatment, Mr.Shine said that the Kerala tourism was rigidly adhering to the norms in classification of ayurvedic treatment centres under the labels Olive and Green.
Tourists were advised to go in for ayurvedic massages as per the classifications accorded by the tourism department.
According to him, Kerala is sufficiently equipped to handle a surge in tourists arrival with 75,000 rooms in more than 175 hotels and 317 classified hotels.