THIRUVANANTHAPURAM: Kerala Tourism has launched a unique marketing campaign- ‘GoKerala’- in association with HolidayIQ, the largest travel community, in order to increase tourist arrivals to the state.
Five lucky couples will get a chance to win a 10 days, all-expense paid trip to the State and visit unexplored and pristine destinations. The campaign is a content led, multiple platform campaign with a dedicated microsite, integrated touch points and targeted reach, reports The Hindu.
The itinerary has been specially chalked out with an objective to go beyond the Kerala’s backwaters and mere honeymoon destinations and to position Kerala as a family holiday destination.
P. Bala Kiran, Director, Kerala Tourism, said in a release here on Thursday, said Kerala Tourism has always sought new and innovative marketing avenues to build God’s Own Country as the top tourism brand and destination.