THIRUVANANHAPURAM: The Kerala tourism department in association with global retailer Lulu group will be organising a four-day-long travel and tourism event in Abu Dhabi from February 22, to promote the ‘God’s Own Country’ in the Middle East tourism market.
India Tourism Dubai office, Tourism India and Brand Kerala Magazines are also part of the event, titled as ‘Explore Kerala @ Abu Dhabi”, reports PTI.
Official logo of ‘Explore Kerala’ was unveiled by Kerala Chief Minister Pinarayi Vijayan in the presence Ashraf Ali MA, Lulu Group Executive Director, Nandakumar, Chief Communication Officer, Biju Kottarathil, Media Secretary and other officials recently, a release said here today. The event will be held from February 22–25 at Mushrif Mall in Abu Dhabi.
Several leading Hotels & Resorts including The Raviz Hotels & Resorts, Uday Samudra Kovalam, Vythiri Village Wayanad, Somatheeram Ayurveda Resort and two leading tour operators, Gateway Malabar Holidays and The Blue Yonder from the state will showcase their products along with Kerala destination presentation, it said.
A colourful cultural performance showcasing the state’s art forms including Kathakali, Mohiniyattom, Theyyam and Thayambaka will also be the part of the four-day event, it said. “Keralites have always considered UAE as their second home and Kerala tourism identified the potential of the ever growing UAE tourism market.
Considering tourist arrivals to Kerala from the Middle East, UAE is the second biggest market after Saudi Arabia and followed by the Oman and Kuwait,” state Tourism Minister Kadakampally Surendran said.