Kerala to allow only green investors

Kerala Tourism has ended the ‘blanket welcome’ policy for investors, and has said that it will allow only those investors who are willing to be Responsible Tourism-compliant. There will be no government support for ventures that have no Responsible Tourism (RT) Classification, R Ayyappan reported in Deccan Chronicle.

The RT Classification, which was launched in February 2011, became operational by the end of last month. The Classification is for accommodation providers such as hotels, resorts, heritage homes, Ayurveda resorts, serviced villas, houseboats and homestays. Suman Billa, Secretary Tourism, Government of Kerala, said that hotels and resorts in Kumarakom would be declared RT-complaint on June 27, 2013 at the inauguration of the International Conference on Responsible Tourism.

Full report here Hospitality Biz India


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