Kerala tourism to become ‘more responsible’

The state tourism department has decided to give more attention to RT initiatives

THIRUVANATHAPURAM:  Riding on the significant community benefits it reaped from responsible tourism (RT) over the last few years, Kerala tourism department has decided to give more attention to RT initiatives at various destinations in the current fiscal.

The focus would be on augmenting local production and supply to meet the industry requirements, reports The Times of India.

The latest figures have put the revenue generated at six destinations through local sourcing over the last three years at ₹10.94 crore, benefitting around 1,600 families.

Thekkady was on top generating ₹4.83 crore followed by Kumarakom (₹4.3 crore). Kumarakom also came out with most number of village life experience (VLE) packages during these years, while Wayanad has the most number of families benefitted.

“The department could involve self-help groups like Kudumbashree units for production and supply of quality products (milk, grocery, vegetables, flowers, souvenirs etc) to hotels in these destinations,” said a top tourism official. RT would have a major thrust this fiscal, coinciding with ‘Visit Kerala Year’ and ‘safe and clean destinations’ campaigns, he said.

It was in 2008 that the department launched RT as a pilot project, covering four destinations – Kovalam, Kumarakom, Thekkady and Vythiri, with an objective of making these destinations ‘better places for people to visit and live’.

In 2012, the state’s RT destinations list got updated incorporating Ambalavayal, Bekal and Kumbalangi, and again in 2015 with the addition of Muziris.


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