Outbound Travel

Kenya launches online campaign to boost tourism


Kenya Tourist Board will stress on the online media to promote the destination, says Muriithi Ndegwa, Managing Director, KTB

Among the countries that is actively targeting the Indian outbound traveller is Kenya. Kenya Tourism Board (KTB) has launched an on-line media campaign on “WhyILoveKenya” to boost tourism.

Last year, about 62,000 Indians visited Kenya. Kenya is looking to increase the number arrivals around eight-times in the next five years. Kenya offers a diverse range of tourism offerings, from landscapes, beaches, savannah forests and flora and fauna.

With the campaign theme, #whyILoveKenya, KTB is rallying tourists, celebrities, corporate bodies, public and private sector and friends of tourism sector to tell the world about the uniqueness of the country and how tourism business activities are ongoing.

Kenya offers Visa-on-arrival (VOA) to Indians for a stay of 3 months for 50 dollars. And extension of stay is possible for additional three months. This has boosted the destination as one the most desirable countries to visit. The visa process is an added advantage for travellers.

Also, on the Kenyan Visa, an Indian tourist could visit three East African country — Kenyan, Uganda and Rwanda.

Riding on Kenya’s pride as the world’s leading safari destination, KTB will be engaging audiences to send goodwill messages accompanies with images of tourism sites through the social media platform.

Kenyan capital Nairobi is fast emerging as one of Africa's most dynamic cities
Kenyan capital Nairobi is fast emerging as one of Africa’s most dynamic cities

“I appeal to Kenya lovers to rally together and use the hash tag #whyILoveKenya to spread the word that Kenya is the country to visit and get the country tourism flourishing” says KTB Managing director, Muriithi Ndegwa.

He said besides other strategies employed to reassure tourists of Kenya’s safety, the online media strategy, he added, will widen the scope.

Ndegwa said that the tourists time and again have demonstrated their love and confidence on Kenya and are continuing with their holidays in the country.

Kenya’s main attraction for Indians have been the gorgeous safari experiences. The annual wildebeest migration in Maasai Mara Game Reserve which is dubbed the 8th new wonder of the world will trigger more bookings as a result of expected increase of tourists to the country coming to watch this awesome spectacle.

Musafirnamah Bureau


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