Outbound Travel

Jordan tries to cash in on Bollywood magic

MUMBAI
Like many other countries trying to get a share of the international outbound Indian market, Jordan too is waking up to potential of Bollywood tie ups. For beginners, it is planning to tie its marketing efforts to the buzz created around the release of the long-awaited sequel to Hrithik Roshan starrer super hero movie, ‘Krrish 3’. The movie has a song shot in different locales of the country.

The song ‘Dil Tu Bata’ has Hrithik Roshan romancing Kangana Ranaut in the stunning locations of Petra, Dead Sea and Wadi Rum. “We are sure that the song will help reach out to a wider section of audience who are always on the lookout for unexplored and exotic destinations. We plan to conduct a television promotion and outdoor advertising campaign, mainly hoardings in Delhi and Mumbai; before and during the release of the movie, to stay on top of the mind of the Indian audience,” stated Ashit Taneja, Country Manager-India, Jordan Tourism Board.

Read the full report here, Travel Biz Monitor

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